Advertise with Tasting Victoria
Tasting Victoria delivers engaging, shareable content through our weekly email newsletter and Instagram feed. Since 2015, we’ve curated the best places to eat and drink and tell locals where they should visit next.
@TastingVictoria on Instagram
📱 Instagram: 42,000+ followers
👥 Key stats:
Our followers are primarily 25-45 years old
75% are female
75% are in Greater Victoria
Our posts get 10-20K organic reach
Our stories get 3-5K organic reach
Tasting Victoria Newsletter
📈 Reach: 26,000+ opted-in subscribers in our weekly newsletter
⚡️ Avg click rate: 14%
✅ Ad clicks: 150-300 clicks on average, per ad
✉️ Avg open rate: 43%
📣 Impressions: One issue generates 11,000+ impressions for each ad
📍 Location: Almost all our readers live, work, and play in Greater Victoria
👥 Key audience stats:
Our readers are primarily 30-60 years old
Over 60% are homeowners
50% have a household income over $75K
54% say they look at Tasting Victoria’s newsletter ads for businesses to patronize
We currently offer 5 types of ads:
Newsletter Title Partner
Top logo placement, be the first thing readers see when they open the newsletter.
125-word story within top half, with an image.
1 spot available per issue. $750 per spot.
Package: Get up to 50% off when you sign on for more than 3 months.
Example:
Newsletter Spotlight Partner
50-word story within bottom half, with an image.
1 spot available per issue. $500 per spot.
Package: Get up to 50% off when you sign on for more than 3 months.
Example:
Newsletter Classified Bulletin
30-word text ad.
5 spots available per issue. $200 per spot.
Package: Get 33% off when you buy 2, or 41% off when you buy 4
Example:
Instagram Post or Contest
Post with caption
1 per day. $500 each (+$250 for contest)
Package: Get 33% off when you buy 2, or 41% off when you buy 4
Branded Content Web Article
An organic-looking article on our website, with photos and links. Published content shared on our social channels and in our newsletter.
1 per day. $750 each.
Package: Get 25% off when you buy 2, or 30% off when you buy 4
Our network beyond Tasting Victoria
Tasting Victoria is part of the Overstory Media Group community, which includes other publications across Greater Victoria (and also around Canada), including:
Our partnerships team can customize any campaign to get you seen in Greater Vic and beyond! Get in touch with us today 🙂