Advertise with Tasting Victoria

Tasting Victoria delivers engaging, shareable content through our weekly email newsletter and Instagram feed. Since 2015, we’ve curated the best places to eat and drink and tell locals where they should visit next.

@TastingVictoria on Instagram

📱 Instagram: 42,000+ followers

👥 Key stats:

  • Our followers are primarily 25-45 years old

  • 75% are female

  • 75% are in Greater Victoria

  • Our posts get 10-20K organic reach

  • Our stories get 3-5K organic reach

Tasting Victoria Newsletter

📈 Reach: 28,000+ opted-in subscribers in our weekly newsletter

⚡️ Avg click rate: 15%

 Ad clicks: 150-300 clicks on average, per ad

✉️ Avg open rate: 48%

📣 Impressions: One issue generates 13,000+ impressions for each ad

📍 Location: Almost all our readers live, work, and play in Greater Victoria

👥 Key audience stats:

  • Our readers are primarily 30-60 years old

  • Over 60% are homeowners

  • 50% have a household income over $75K

  • 54% say they look at Tasting Victoria’s newsletter ads for businesses to patronize

We currently offer 5 types of ads:

Newsletter Title Partner

Top logo placement, be the first thing readers see when they open the newsletter.

125-word story within top half, with an image.

1 spot available per issue.


Newsletter Spotlight Partner

50-word story within bottom half, with an image.

1 spot available per issue.


Newsletter Classified Bulletin

30-word text ad.

5 spots available per issue.


Instagram Post or Contest

Post with caption

Branded Content Web Article

An organic-looking article on our website, with photos and links. Published content shared on our social channels and in our newsletter.

1 per day

Our network beyond Tasting Victoria

Tasting Victoria is part of the Overstory Media Group community, which includes other publications across Greater Victoria (and also around Canada), including:

Our partnerships team can customize any campaign to get you seen in Greater Vic and beyond! Get in touch with us today 🙂